About Me

I have led communications and responsible business teams for major consumer brands including McDonald’s and Just Eat. Most recently I was director of corporate affairs for leading UK consumer legal services firm, Slater and Gordon.

I started my career at renowned London-based communications consultancy, Fishburn Hedges, where I advised clients across a range of sectors from retail, food and drink and transport to mining and financial & professional services. My clients are based in the UK and internationally.

My experience spans strategic communications advisory, media relations, issues and crisis management, stakeholder relations, CSR/responsible business and sustainability, public affairs, financial communications, internal & change communications and digital communications.

My approach

I'm known for my ability to translate complex corporate speak into everyday language and for my calm and unflappable approach. I am proud of the many team members I have mentored who have gone on to achieve great success in their own careers.

I founded Vera Advisory to support organisations that are looking for a nimble approach to communications support, from someone who gets and does both strategic advice and tactical execution.

The word vera has its roots in “faith” and “truth”. I believe that good communication isn’t about “spin” but about telling the truth in a powerful way. Organisations should not shy away from admitting the challenges they face or from being transparent about changes they are making.